BRAND AND DIGITAL DESIGN
+64 21 555 433
AUCKLAND, NEW ZEALAND
Brand and digital as an engine, not an anchor.
Poor design costs you in ways you never see. The identity that was ok in the early days but not the company you’ve become. A brand that looks like five different companies depending on where you find it. The interface that looks alright but quietly sends people elsewhere. The sense that you punch above your weight in the room, and below it online.
I’ve spent 25 years fixing exactly this. I take brands from where they are to where the business needs them — and build the digital they live on, so the whole thing drives you forward instead of holding you back.
GRANT MACDONALD
A decade as a senior creative in local and international studios, followed by even longer running my own practice, has shaped a simple way of working.
No account managers, no overheads, no junior doing the work with a director’s name on the invoice. You get the senior person, on the actual work, start to finish. You talk to the person doing it. Always.
WHY IT MATTERS
The gap between winning and losing is often just how you show up.
Design isn’t decoration — it’s the first argument your business makes, before anyone’s read a line or met a soul. By the time you’re in the room, your brand has already told people how good you are, and how seriously to take you. Get that wrong and you’re fighting uphill the whole way.
Most of that happens out of sight. You don’t see the prospect who decided you were too small, or too dated, and quietly moved on. The cost is real, and it’s invisible — which is exactly why it goes unfixed.
Get this right and the cost flips into an advantage — design becomes the quiet reason you keep getting picked, not the reason you don’t.
HOW WE CAN WORK TOGETHER
Four ways in — from day-one partner to a single, well-made thing.
01
Founding partner
For early-stage companies that need brand and product design in the room from day one, not bolted on later. I work alongside you like a design co-founder — shaping the brand, designing the product, building working prototypes fast — without the full-time hire or the equity conversation.
OUTCOME
A startup that looks and works like it’s years ahead of where it is.
02
Ongoing
Your creative department, kept on. Fractional brand and design support without hiring in-house — I stay across the brand and keep it sharp as the business moves.
OUTCOME
The brand stays consistent and current, without a full-time hire.
03
A project
The full piece of work. A brand from scratch, a rebrand or refresh, a digital product — or the whole run from brand through to built product.
OUTCOME
A brand that fits the business and looks the part everywhere it shows up.
04
A one-off
One thing, done properly. A logo, a piece of collateral, a landing page — or senior overflow when an agency or consultant needs a safe pair of hands who can hit the ground running.
OUTCOME
The thing done right, fast, no long process.
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+64 21 555 433