We specialise in strategic brand communications that profoundly increases professionalism, trust, appeal, value and promotes growth.
Working collaboratively and openly we take the time to thoroughly understand your business and become trusted partners and advisors.
Trusted expertise.
Led by Grant MacDonald, Creative Dept. is backed by many years of creative agency and marketing experience.
Having worked in senior positions in some of the countries most respected agencies, Grant has helped many businesses improve the way they engage with the world, drive conversions, add real value and deliver strong commercial outcomes.
With 25 years of creative industry experience, Grant has an intimate knowledge of digital and brand communications. With extensive strategic, digital design, communications, and branding expertise, he brings a wealth of creative intelligence to any business.
Grant’s experience is far reaching having worked across a broad range of sectors including technology, manufacturing, marine, legal, engineering and property to national sporting organisations; for SMEs, Corporate and Government clients.
On Purpose.
A brand identity without purpose is skin-deep. It might grab attention, but it won’t hold it. Purpose provides the substance that makes a brand authentic, magnetic and resilient—especially in moments of crisis or change. It ensures that what you say aligns with what you do.
NG&A’s Single Organizing Idea (SOI®) methodology ensures that purpose is not only clear, but operational—guiding behaviour across the business and defining a brand’s unique role in society. It’s this integration of purpose and strategy that turns identity into influence.
Visit NG&A to learn more about how purpose is aligned with brand identity.
Business Intelligence
Having worked with many business leaders across multiple sectors we bring genuine and valuable insights to the table.
Smooth Running
Great results happen when client and agency work seamlessly together as one team. We ensure our lines of communication are always open. We don’t believe in red tape and we don’t own any high horses.
Experience + Creativity
Thorough research underlies our creative thinking. But it’s our real-world experience combined with creative intelligence that enables us to create winning solutions.
Business intelligence
Having worked with many business leaders across multiple sectors we bring genuine and valuable insights to the table.
Smooth running
Great results happen when client and agency work seamlessly together as one team. We ensure our lines of communication are always open. We don’t believe in red tape and we don’t own any high horses.
Experience + creativity
Thorough research underlies our creative thinking. But it’s our real-world experience combined with creative intelligence that enables us to create winning solutions.
Full Service Studio
We offer our clients a full creative production service including:
Research, strategy & planningIdentity & brand developmentUX & website designCreative directionPublication designEnvironmental graphicsPackaging design & developmentGraphic designBrand assessment and auditBrand positioning and architecturePrint design & managementLogo and identity designMarketing campaignsBrand guidelines and standardsMarketing communicationsAdvertising conceptsCollateral graphic designWebsite content creationProduct photographyBusiness portrait photographyIllustrationStoryboarding