As a small but well respected information security company, Aura were acquired by state owned Kordia Group to compliment existing business telecommunications offerings. As part of a relatively young but fast growing industry, in order to establish itself as a trusted authority and prepare for growth, Aura required a major brand overhaul.
Due to the roots and history of the industry, many cyber security businesses communicate a less than trustworthy impression and appear more like cyber criminals than the extremely intelligent, surveillant security officers that is fitting of the role they play in society. Our task was to reposition the business to align with the later, ensuring every brand touch-point communicated trust, expertise and authority.
ClientAura Information SecurityServicesBrand positioning, Design, Photography, Marketing communicationsLinkwww.aurainfosec.com
