From a single relatively simple industrial product manufacturer, to becoming a trusted provider of smart automation industrial technology, this is the story of exceptional Australian innovation.
A trusted manufacturer of roading safety equipment for nearly 30 years, Arrowes has grown from being a single-product manufacturer using simple analogue technology to now offering a wide range of ground-breaking, award-winning roading worksite safety solutions utilising smart technology, robotics and renewable energy.
Arrowes innovation and adoption of new technology are creating completely new standards of health and safety in what has historically been one of the most dangerous industries for worker safety. They are boldly and unapologetically challenging the status quo and bringing smart solutions to solve life-threatening problems.
To reflect and help articulate this, a new brand, including logo, colour palette, photography, typography and communications campaign was developed. More confident, bold, optimistic and proud – a modern and solid identity for a family-owned company punching above its weight – an identity fitting of a tier 1 industry-tech thought leader.
Rebranding has seen immediate results, opening doors and with a significant increase in industry recognition and awareness.
ClientArrowesServicesResearch, strategy & planning, identity & brand development, photography art direction, web design, collateral graphic design, product launch, video storyboarding and direction, template design
