ABOUT ME

Based in Auckland, I work across brand and digital. I’ve spent many years doing senior creative work inside design studios, from boutique independents through to large international agencies. Over time, I saw the same pattern play out again and again: the best people win the business, then it gets passed on to less experienced designers and account managers for day to day handling with minimal senior involvement. That’s a big part of why I work the way I do now — directly. The person doing the thinking is also doing the work, and the one accountable for how it turns out. I work across brand, digital, and product — from identity systems and websites through to interfaces and digital products. I’m comfortable taking a project from early thinking through to final delivery, whether that’s building a brand from scratch or helping renovate something that already exists. Over the years I’ve worked across a wide range of sectors, from telecommunications and manufacturing to sport and not-for-profits, with organisations ranging from startups to large public sector entities. Different industries, different challenges, but the fundamentals are always the same: clear thinking, good design, and work that needs to hold up in the real world. One of the biggest shifts I’ve seen in recent times is the gap between design and build getting much smaller. For a long time they were treated as separate disciplines — one person designed it, another built it, and something often got lost in the handover. That’s changing. The tools are better, the process is tighter, and designers can work much closer to the final product than they used to. I enjoy working in that space — close to the build, whether I’m making it myself or working alongside developers. I keep things straightforward. If I take on a project, I’m committed to seeing it through properly. I communicate clearly, meet deadlines, and don’t disappear halfway through the job. When a project needs extra capability, I bring in trusted specialists I’ve worked with for years. That might be developers, writers, strategists, or other creatives, depending on what’s needed. Either way, I stay closely involved and accountable throughout. Outside of work, I’m also a photographer and illustrator. I’ve had a couple of children’s books published, with another couple slowly taking shape in the background. If I’m not working, there’s a fair chance I’m either doing something to our mid-century house in Titirangi or off van-lifing in a campervan I fitted out myself.