Along with many industries, the legal sector has gone through massive change and disruption. McElroys – experts in insurance law, maritime litigation and legal representation – recognised the need to evolve with the times and stay ahead of the game so took the opportunity to step back, review and realign their business from the very core.
This involved the development of an enriched business strategy and the development of a new brand consistent with that strategy.
From internal culture and engagement programs to customer communications templates, we helped McElroys ensure every communication opportunity and point of contact, internal and external, reflected their new position and communicated key messages.
ClientMcElroysServicesResearch, strategy & planning, Identity & brand development, Brand guidelines and standards, Web Design and Architecture, Email marketing, Copywriting, Photography art direction, Linkmcelroys.co.nz
